UX/UI Design & Web Strategy That Drives Real Results

I design digital experiences that feel seamless, build trust, and drive action, grounded in strategy, clarity, and real user needs.

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Hi, I'm Sonny

Designer. Strategist. Problem-Solver.

I never intended to become a designer; I fell into it because there were issues that needed to be addressed.

Whether it involved rebuilding a broken website, streamlining a cumbersome system, or helping a business clarify its message, I took action, identified the problems, and created a better path forward.

My background in marketing, business, and branding enables me to identify issues and develop practical solutions efficiently.

Beneath the Surface

Not some pixel-perfect robot. Just a creative with callouses, coffee, and a killer left cross.

Colorado native — mountains are my peace, my pulse, my reset

Now in Goodyear, AZ — building with purpose under desert skies

Left-handed — wired differently, think differently

Lifelong martial artist — clarity, discipline, no wasted moves

DJ alias: Son5hine — rhythm’s how I build, whether it’s beats or UX

Built this site myself — Figma, Webflow, zero templates

I design with strategy, soul, and intention — how I do one thing is how I do everything

How I Think. What I Deliver.

Experience
Architect

I design intuitive, performance-driven experiences—clear, focused, and flowing end to end.

Strategic
Thinker

I align design with real business goals—clearly and intentionally.

Problem
Solver

I break down complexity and turn roadblocks into real-world solutions—fast and clear.

Creative
Collaborator

I bring ideas to life alongside clients and teams—from start to finish, with no hand-holding required.

how I approach design

Every project is different. My approach isn’t.

01. Discover

I dig into what’s really going on through user research, patterns, and real-world insights.

02. define

I clarify the goals, align priorities, and build a solid foundation to move forward with purpose.

03. design

I turn strategy into clean wireframes, smart flows, and polished interfaces.

04. deliver

I hand off dev-ready systems—or build them myself in Webflow—with speed and attention to detail.

05. refine

I track what’s working, tweak what’s not, and improve through iteration, not assumptions.

Project Highlights

Real problems, real constraints.
Solved through intentional design and strategic clarity.

Role:

UX & UI Design

DrimTel

Assisted an independent telecom in building customer trust during SIM activation delays by creating a self-service SIM activation experience that transformed user frustration into confidence and clarity.

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DrimTel

Project

Role:

UX & UI Design

Shepherd Fitness & Nutrition

Streamlining the onboarding process for fitness clients through a clean, personalized user experience. Developed an intuitive onboarding flow to assist coaches in tailoring client programs and enhancing retention.

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Shepherd Fitness & Nutrition

Project

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Freelance Work That Delivers Strategy, Design, and Execution

UX design, web design, Webflow development, and branding—for founders and small teams who need the complete package.

I take on a limited number of freelance projects where I can add meaningful value. My work integrates UX strategy, visual design, Webflow development, and brand identity into a cohesive, conversion-focused experience. Every project is crafted to be intentional, functional, and aligned with your mission, from start to finish.

Freelance Projects

Ux & UI Design

what my clientssay about me

Amy S.

Sonny has done fantastic work to help us grow our business. Thanks to our new website, we’ve driven more traffic and increased sales. We’re incredibly grateful for all his work.

James P.

I've worked with Sonny for several years on a variety of projects throughout the different stages of my business. I'm happy to say he's been great to work with and always delivers exactly what I'm looking for.

Steve A.

Before working with Sonny, we had a website that we were not happy with. We came to Sonny not knowing exactly what we wanted or needed and he was able to help us determine which option would best help our business. It is important to have people you can trust, and we are very pleased with his professionalism and collaborative personality.